Terms & Conditions

1. Who these terms apply to

These terms govern your use of CounterAd.com (the "Platform"), operated by Twig Software Solution Private Limited ("we", "us"). By registering as a Brand or Retailer, you agree to these terms.

2. What CounterAd.com is

CounterAd.com is a marketplace that facilitates bookings between Brands seeking in-store product display space and Retailers offering counter space. We are not a party to the underlying retail arrangement between a Brand and a Retailer — we provide the booking, payment, verification, and dispute-resolution infrastructure that makes it workable.

3. Accounts & verification

Brands and Retailers must register with accurate business details. Retailers must provide KYC documents, counter photographs, and payout account proof (bank details or UPI ID) before a counter can be listed publicly or accept bookings. We reserve the right to reject or suspend any account that fails verification or is found to have provided false information.

4. Wallet & payments

Brands fund a platform wallet via Razorpay before booking a counter. The booking amount is reserved from the wallet at the time of booking and is not paid out to the Retailer until display is confirmed (see Section 5). We do not store your card, UPI, or net banking credentials — these are handled entirely by Razorpay.

5. Daily display verification

Once a campaign is live, the Retailer must upload at least two timestamped photographs of the display on each calendar day. A day with sufficient photo evidence is paid to the Retailer's wallet; a day without it is automatically forfeited and the reserved amount for that day is returned to the Brand's wallet. This mechanism runs automatically and is not subject to manual override except through the dispute process below.

6. Platform fee

A platform fee, disclosed on our Pricing page, is deducted from the Retailer's earnings at the time each day's rent is settled. Fees may change from time to time; the current rate always applies to the Pricing page.

7. Shipment & product handling

Brands are responsible for dispatching campaign products to the Retailer's store in a timely manner. Retailers must confirm receipt (quantity and condition) before activating a display. Our Shipping & Delivery Policy covers this in more detail.

8. Disputes

Either party may raise a dispute on a campaign at any time. An open dispute pauses further daily settlement on that campaign until our operations team reviews the evidence and resolves it.

9. Prohibited use

You may not use the Platform to list counters or products that don't exist, submit falsified display proof, misrepresent your business identity, or attempt to circumvent the wallet/payment system. Accounts found doing so may be suspended and any relevant funds held pending investigation.

10. Liability

The Platform is provided on an "as is" basis. To the maximum extent permitted by law, we are not liable for indirect or consequential losses arising from a Brand-Retailer arrangement facilitated through the Platform, beyond the funds actually held in escrow for the relevant campaign.

11. Changes to these terms

We may update these terms from time to time. Continued use of the Platform after an update constitutes acceptance of the revised terms.

12. Governing law

These terms are governed by the laws of India. Any disputes not resolved through our internal process are subject to the exclusive jurisdiction of the courts where CounterAd.com's operator is registered.

13. Contact

Questions about these terms can be sent to support@counterad.com — see also our Contact page.